Top 5 Health and Fitness Apps Performance in New Zealand, Q4 2024

In the fourth quarter of 2024, the top health and fitness applications in New Zealand showed varying performance trends across weekly downloads, revenue, and active users. This analysis is based on data from Sensor Tower, offering insights into the digital health landscape.

Strava: Run, Bike, Walk experienced a notable increase in weekly revenue, peaking at approximately $19K in the last week of December. Downloads saw a significant rise, reaching 3.6K in the same period. Weekly active users showed fluctuations, starting at 84.6K and ending the quarter with 83.7K.

MyFitnessPal: Calorie Counter maintained a strong presence with revenue peaking at $18K at the start of the quarter. Downloads reached a low of 1.2K mid-December but rebounded to 2.3K by the end of the month. Active users fluctuated between 25K and 28K throughout the quarter.

Flo Cycle & Period Tracker saw a steady increase in revenue, peaking at $15K in mid-November. The app's downloads peaked at 2.5K in the final week, while active users rose from 26.9K to 35.5K by December’s end.

Runna: Running Training Plans showed consistent revenue growth, with a peak of $8.2K in the last week of December. Downloads were highest at 1.3K in the same week, and active users increased from 7.9K to 9.4K during the quarter.

Fitbit: Health & Fitness displayed stable revenue trends, peaking at $8.8K at the beginning of the quarter. Downloads surged to 3.7K in the week before Christmas. Active users started at 52.6K and rose to 63.3K by the end of December.

These insights from Sensor Tower highlight the dynamic nature of health and fitness apps in New Zealand, reflecting shifts in user engagement and market trends. For more detailed analytics, visit Sensor Tower’s platform.